New Food Product Development: From Concept to Marketplace, by Gordon W. Fuller PDF

By Gordon W. Fuller

ISBN-10: 1439818649

ISBN-13: 9781439818640

ISBN-10: 1439818657

ISBN-13: 9781439818657

In regards to the moment version: "… a transparent and thorough realizing of the way the as a complete competes, succeeds, and in a few circumstances fails to convey new items to the marketplace…. promises priceless info in a concise, equipped sort, bringing jointly various parts of the meals which are all vital for a brand new product creation into the marketplace.… [a] should-have reference booklet for someone considering constructing new meals items operating in or with the meals industry."—Journal of Product Innovation administration, Vol. 23, No. three See what’s new within the 3rd variation: exam of recent advertising suggestions equivalent to neuromarketing know-how, attempt industry modeling software program, and social community advertising Exploration of financial demanding situations and the way to do extra with much less to wrestle emerging foodstuff commodity costs and reduce carbon footprint Cohesive evaluate of all facets of latest nutrients product improvement applied sciences and advances In-depth evaluation of suggestions of recent product improvement and simulated try out markets improved dialogue of the issues particular to product improvement for the meals carrier undefined With new fabric highlighting the most recent developments and technological know-how in advertising and digital communique and their mixed impact on industry learn, New nutrition Product improvement: From suggestion to industry, 3rd variation, describes levels of improvement intimately, starting with assets of principles and relocating via improvement, ultimate screening, and advent into undefined. Drawing on his wide event in new nutrition product improvement, the writer outlines methods an organization can set up for brand new product improvement and optimize on hand assets. He makes a speciality of the jobs, capabilities, and interactions of the participants of the foodstuff product improvement staff, different corporation departments, and out of doors assets within the nutrients product improvement method. A well-grounded, large viewpoint within the basics of the hot foodstuff improvement strategy in undefined, this re-creation of a bestseller truly delineates least expensive most sensible practices for bringing new items to industry.

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The z-axis represents the elusivity of the recalcitrant, hard-to-find and hard-to-understand, volatile, and changeable customer who is targeted in the marketplace. Elusivity can be likened to market segmentation, the creation of a new market niche. If a product designed for the general public (a rare event—no product fits or satisfies all needs) is redesigned for the teenage market, that consumer has become more elusive and the market is being segmented. If this hypothetical product is redesigned again for teenagers of single parents, more elusivity is created.

A new brand may be required. 7 Creative Products A creative product is one brought into existence according to most dictionary sources: the rare, never-before-seen product. The development of surimi, a fish gel, several hundred years ago and its development into kamaboko-based products would be considered a creative product, as would tofu and limed corn meal. Today, one might consider reformed meat products as a creative development, and certainly, extrusion to produce new puffed products is creative.

Such products sit in a gray area between healthy foods and health foods. Governments have become very interested in these and concerned over unsubstantiated health claims. Foods are now recognized as much for the absence of something (sodium, 30 New Food Product Development: From Concept to Marketplace cholesterol, saturated and trans fats, refined sugars, or high caloric density) as for the presence of something (calcium, fiber, mono- or polyunsaturated fats, antioxidant vitamins, or nutraceuticals).

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New Food Product Development: From Concept to Marketplace, Third Edition by Gordon W. Fuller


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