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By Paul F. Lazarsfeld. Robert K. Merton

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Extra info for Mass Communication, Popular Taste and Organized Social Action

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For Schaeffer, the use of loops in composition posed problems associated with the repetitive nature of the material. In attempting to achieve continuity in his compositions through the careful choice and use of manipulated recordings of traditional instruments, Schaeffer found himself faced with the difficulty of creating something new from a recognisable sound source. Even after manipulation, he felt that the sound sources were still identifiable, leading to what he regarded as problems of association.

Pemberton, 1998, p. 4) In 1980, Technics manufactured the Technics 1100, the first turntable to meet the creative and technical needs of the DJ. In 1984 these were followed by the Technics 1200 MK2 turntable, ‘… a magic weapon that allowed DJs to do whatever they wanted’, that would become DJ culture’s instrument of reference (Poschardt, 1998, p. 235). , p. 235). The Technics 1200s offered DJs many features to make elements of their art easier, or even possible. Although some of these features were relatively simple they were of huge importance, for example the easily located big start and stop button on the top of the turntable and the variable height record light, both of which were vital when working in the dark environments of night clubs.

266). Imaginary Landscape No. 5 (1952) was composed for 42 records and 33 1/3 (1969) for 12 record players. This creative use of turntable technology also extended to the phonograph itself. In Cartridge Music (1960), performers are directed to amplify small sounds using pick-ups taken from the tone arms of record players. The DJs’ Creative Use of the Turntable and the Development of Sound Manipulation Techniques in the 1940s–1980s The 1970s and early 1980s witnessed a club-based popular music revolution that developed and established what Brewster and Broughton (1999) regard as ‘some of the most radical innovations to date in the way music is envisaged, created and consumed’ (p.

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Mass Communication, Popular Taste and Organized Social Action by Paul F. Lazarsfeld. Robert K. Merton


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