Download PDF by Mark Laver: Jazz Sells: Music, Marketing, and Meaning

By Mark Laver

ISBN-10: 1138018759

ISBN-13: 9781138018754

ISBN-10: 1138018767

ISBN-13: 9781138018761

ISBN-10: 1315779544

ISBN-13: 9781315779546

ISBN-10: 1317699793

ISBN-13: 9781317699798

ISBN-10: 1971132330

ISBN-13: 9781971132334

Jazz Sells: song, advertising and marketing, and Meaning examines the problems of jazz, intake, and capitalism via advertisements. On tv, on the net, in radio, and in print, advertisements is a seriously vital medium for the mass dissemination of song and musical that means. This ebook is a learn of using the jazz style as a musical signifier in promotional efforts, exploring how the connection among model, jazz song, and jazz discourses come jointly to create which means for the product and the patron. even as, it examines how jazz deals a useful lens in which to ascertain the complicated and infrequently contradictory tradition of intake upon which capitalism is predicated.

Show description

Read or Download Jazz Sells: Music, Marketing, and Meaning PDF

Similar popular books

Download PDF by William A. Everett: Sigmund Romberg (Yale Broadway Masters Series)

Hungarian-born composer Sigmund Romberg (1887–1951) arrived in the US in 1909 and inside 8 years had completed his first hit musical on Broadway. This early good fortune was once quickly by means of others, and within the Twenties his attractiveness in musical theater used to be unsurpassed. during this e-book, William Everett deals the 1st distinctive examine of the talented operetta composer, interpreting Romberg’s key works and musical accomplishments and demonstrating his lasting value within the historical past of yankee musicals.

Britpop and the English Music Tradition by Jon Stratton, Visit Amazon's Andy Bennett Page, search PDF

"Britpop and the English track culture" is the 1st examine committed solely to the Britpop phenomenon and its contexts. The style of Britpop, with its statement of Englishness, developed whilst that devolution was once extraordinary deep into the hegemonic claims of English tradition to symbolize Britain.

New PDF release: The Devil's Horn: The Story of the Saxophone, From Noisy

Within the Devil's Horn, Michael Segell strains the 160-year background of the saxophone-a horn that created a valid by no means prior to heard in nature, and that from the instant it debuted has aroused either confident and destructive passions between all who pay attention it. The saxophone has insinuated itself into almost each musical idiom that has come alongside on the grounds that its beginning in addition to into song with traditions millions of years outdated.

New PDF release: Rock Music in American Popular Culture: Rock ’n’ Roll

How does rock song impression tradition? based on authors B. Lee Cooper and Wayne S. Haney, it's vital to the definition of society and has had a very good impression on shaping American tradition. In Rock song in American pop culture, insightful essays and publication reports discover methods pop culture goods can be utilized to discover American values.

Extra resources for Jazz Sells: Music, Marketing, and Meaning

Sample text

Without Josh Grossman—a very old and very dear friend and musical colleague who is also the Artistic Director of the Toronto Jazz Festival—I never would have been able to speak with my collaborators from the Toronto Jazz Festival and the TD Bank: Alan Convery, Michele Martin, D’Arcy McDonald, Aileen Le Breton, and Pat Taylor. Similarly, Pete Johnston introduced me to his friends at the Halifax Jazz Festival: Chris Elson, Adam Fine, and Dustin LindenSmith. Finally, my Pepsi Jazz research was the result of a cold call to OMD Communications Director Gail Stein.

Without the kindness (and guest bedrooms) of beloved friends Rob Mosher and Daniel Pencer, I would have had a much more difficult time completing critical research in New York and Montreal. I am extremely grateful to all of these individuals—along with Todd Barkan, Sue Mingus, Phil Nimmons, Terry Promane, Paul Read, Kate Saxton, Scott Thornley, and Hugh Wakeham—for their insights and their generosity. In August of 2010, I spent a fruitful week at the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University.

As Gerald Early has shown (1998), Whiteman’s orchestra was enormously popular at the time, debuted a number of significant “symphonic jazz” works (including George Gershwin’s “Rhapsody in Blue”), and was cited as an influence and inspiration by many contemporaries, including Duke Ellington (Early 1998: 421; Gennari 2006: 45). Nonetheless, the radio programmers’ preference for Euro-American-dominated “symphonic jazz” groups like Whiteman’s over the so-called “hot” bands that consisted of predominantly African American musicians like Louis Armstrong, Freddie Keppard, and Fats Waller affirms that race was a corollary of musical morality: while programmers were willing to “lower their standards” so far as to allow lowbrow Euro-American jazz bands on the radio, the thought of programming African American groups—even in a medium where their race was invisible—was unconscionable.

Download PDF sample

Jazz Sells: Music, Marketing, and Meaning by Mark Laver


by John
4.1

Rated 4.96 of 5 – based on 11 votes