Get Food wars : the global battle for minds, mouths, and markets PDF

By Tim Lang, Michael Heasman

ISBN-10: 1849776016

ISBN-13: 9781849776011

ISBN-10: 1853837016

ISBN-13: 9781853837012

ISBN-10: 1853837024

ISBN-13: 9781853837029

"Food Wars argues that conflicting paradigms (one constructing nutrients via integrating the 'life sciences', the opposite via integrating 'ecology') are struggling with to interchange the dominant industrial-productionist version of the 20 th century, either grappling to draw funding, public aid and coverage legitimacy over the right use of biology and meals technologies."--Jacket.

content material: The nutrition wars thesis --
vitamin and health and wellbeing: ailments and nutrition --
The coverage responses to nutrition and sickness --
The meals wars company --
the patron tradition conflict --
the standard warfare: placing public and environmental health and wellbeing jointly? --
meals democracy or nutrition regulate? --
The future(s).

Argues that conflicting paradigms (one constructing foodstuff via integrating the 'life sciences', the opposite even though 'ecology') are fighting to exchange the dominant industrial-productionist version of Read more...

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Additional info for Food wars : the global battle for minds, mouths, and markets

Sample text

Despite the relatively crude state of the technology, GM is being introduced into world food systems at a rate that some see as irreversible. The long-term implications for agricultural environments, and for the structure and power relationships in the food chain, are unknown. The novelty of the science – taking the genes from unrelated species and inserting them into another to forge a new plant or animal that would not be possible in nature (known technically as ‘recombinant DNA biotechnology’) – represents a revolutionary technological shift set to change the economics of whole industries.

Thus, a key distinction between the paradigms is not just what they propose in science but what forms of control and ownership they represent. For example, the paradigms differ in how they view commercial control over intellectual property and whether they appeal to the more controlling or the more democratic elements in society. It should also be noted that the paradigms can be interpreted differently in political terms: early proponents of the Ecologically Integrated paradigm, for instance, were linked to both far right and more democratic ‘left’ political movements, the former interpreting ‘nature’ in authoritarian terms and arguing that hierarchies and top-down rules are essential to allow intrinsic values to be asserted.

The former chairman and chief executive officer of the leading biotechnology company Monsanto, Bob Shapiro, articulated his confidence in GM technology in a letter to shareholders in 1998: ‘. . the previously separate domains of agriculture, nutrition and health should now be managed as an interconnected system. ’24 But the troubles that Monsanto faced from protestors in the late 1990s is a reminder of how demanding the battle for the hearts and minds of consumers can be: Monsanto was taken over by Pharmacia and Shapiro was retired as CEO.

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Food wars : the global battle for minds, mouths, and markets by Tim Lang, Michael Heasman

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