By Stefan R. Thallmaier
Stefan R. Thallmaier’s research allows mass customization companies to raised know the way co-design raises buyers’ worth belief. He specializes in the expanding proliferation of provider channels (online, cellular and in-store) and electronic media (toolkits, social media and dwell aid) on the co-design interface. in accordance with qualitative and quantitative examine, the writer examines how this proliferation affects consumers’ worth notion within the assorted phases of the co-design technique. The learn indicates that consumers’ price conception earnings from various degrees of social presence in the course of the co-design method. The paintings is helping researchers and practitioners with awesome insights in addition to hands-on innovations to enhance and adapt interfaces for consumer co-design.
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Extra resources for Customer Co-Design: A Study in the Mass Customization Industry
G. through tablet solutions, kiosks, scanners and smart-phones. Digital media are applied to serve various customer purposes in their co-design process. They may be applied to provide design inspiration, to visualize the preliminary design, to explore pre-configured products, to discover design parameters, to specify desired requirements, to interact with others on design ideas or to gather customer data such as body measurements, photos, preferences, contact data, payment data etc. g. g. in-store).
Finally, the entire findings are interpreted and discussed across the three studies in part VI to derive implications for research and practice. Hence the exploration of the phenomenon under study is partitioned into three empirical studies. Empirical studies 1, 2 and 3 each answer subordinated research questions which are introduced below. Empirical study 1 in part III answers the subordinated research question: What are the key challenges for achieving high perceived value for customers when applying digital media to co-design processes?
Customers may design a product that is unique with this specific design specification which is not available to others. Thus customers can stand out from others. Franke & Schreier (2008); Merle et al. e. the closeness between the individual needs and the characteristics of the desired product Literature Schreier (2006); Franke & Schreier (2008) Self-Expression Product Uniqueness Preference Fit Component 67 Huffman and Kahn (1998); Piller and Möslein (2002); Franke and Piller (2003); Bardakci and Whitelock (2004); Fiore, Lee and Kunz (2004); Piller et al.
Customer Co-Design: A Study in the Mass Customization Industry by Stefan R. Thallmaier