By Frank Mort
First released in 1996. Routledge is an imprint of Taylor & Francis, an informa corporation.
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Extra info for Cultures of Consumption. Masculinities and Social Space in Late Twentieth-century Britain
There were other players at large in the race to break open the men's market, who ultimately proved to be more successful in their quest. For these we move outside mainstream publishing and into a more cryptic and allegorical world. 3° Most likely they had not, for Face The self-consciously addressed a more discerning public. In the 198os the magazine was glossed in grandiose terms. Described as the ' Ur text' of a set of symbolic rituals , it was cited as a manual of taste which laid down the ceremonial of contemporary metropolitan life.
Fashion spreads, celebrity photographs, snapshots of urban living, as well as advertisements, were standard components for any prestige, consumer-led title. 59 Yet here again journalists sought to move beyond traditional wisdom. In the 198os both The Face, and later Arena, carried a set of philosophies about the role played by visual systems within contemporary society - especially among the young. It was this emphasis which exerted a major impact on the influential images of masculinity which were circulated in these publications.
Fleeing to London at the age of 16, and landing a journalist's job at the New Musical Express, her earliest writing registered the cultural impact of punk, which she later described as a 'marvellous career opportunity'. 92 Her first book, published in 1978, was 'The Boy Looked at Johnny', co-authored with her then husband, Parsons. It took the form of a venomous obituary for rock and roll, which she damned as a cultural swindle foisted on the young since the 196os. From there a series of astute career moves took Burchill from The Face in 1980, to 1983, and finally to tabloid journalism, as female Sunday The Sunday Times in columnist for The Mail on in 1986, consolidating her reputation as a 'professional controversialist'.
Cultures of Consumption. Masculinities and Social Space in Late Twentieth-century Britain by Frank Mort