By by Deirdre Collings and Rafal Rohozinski.
In recent times, adversaries, armed with new media features and an information-led warfighting process, have confirmed themselves in a position to difficult the main robust militaries on the earth. Twitter, YouTube, fb and blogs have arguably turn into as vital to the strategic end result of army operations as bullets, troops and air strength. In reputation of the recent media problem, the U.S. military struggle College hosted a workshop in January 2008, entitled "Bullets and Blogs: New Media and the Warfighter" at which case reports drawn from the 2006 Israel-Hezbollah struggle in Lebanon sparked debate. This clash marked a major milestone for battle within the details age, because the non-state actor, Hezbollah, proved able to thwarting Israel's fundamental struggle goals and forcing a battlefield stalemate. whereas Hezbollah stood little likelihood of winning militarily opposed to the Israeli safeguard Forces, its strategic victory was once completed in terms of an information-led warfighting procedure that leveraged new media to persuade the political will of key worldwide audiences, together with the Israeli public. The 2006 warfare previewed features of hybrid clash that U.S. forces might come upon within the future. Read more...
Executive precis --
pt. 1. From details regulate to engagement: profitable within the new media battlespace --
pt. 2. Leveraging and countering new media: six necessities (SAMMMS) --
pt. three. Countering the hot media: specified concerns --
pt. four. Operations defense (OPSEC) within the age of radical transparency --
pt. five. Seizing the recent media offensive: precedence concerns --
Appendix: New media and data results throughout the 2006 Israeli-Hezobllah conflict in Lebanon. Case learn 1. Operations safeguard (OPSEC) and new media --
Case examine 2. Levraging new media results --
Case examine three. Countering new media.
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Extra info for Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report
And that is a huge victory because we went from — ‘look at this, a whole village has been wiped out’ — to putting the actual facts into perspective. S. ” New media complicates the task of proactive engagement because: i) many audiences (both hostile and friendly) need to be addressed; ii) those audiences now receive their information from a multiplicity of platforms (with some more trusted than others); and, iii) a conversation with one audience can be heard by others. At the same time, new media is a boon for improving measures of effectiveness, as its interactive capabilities enable strategic listening, to better understand how messages are being perceived – both your own and those of your adversary.
N ew M edia and the W arfighter 31 Participants acknowledged that in warfighting, mistakes happen. This places a premium on planning for unintended consequences: “When you say you are not going to cause damage and you do, you automatically draw the ire of everyone. In Afghanistan we’re out there, and we are trying to take out the bad guys. But then we end up with collateral damage. ” Participants concurred that bad news stories need to be proactively and honestly engaged. Ignoring or downplaying bad news undermines hard-won credibility, and cedes the terrain to your adversary.
S. ” Effective maneuver in today’s operational environment requires a refined capability for ongoing information engagement. Across all workshop sessions, participants highlighted six core requirements that are critical for both leveraging and countering new media, that is, for effective information engagement in today’s operational environment: Speed; Authorities; Message; Media; Messengers; Synchronicity (SAMMMS). What follows is a brief look at participant perspectives on these six requirements.
Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report by by Deirdre Collings and Rafal Rohozinski.